Law Firm Gregory & Swapp Announces Name Change to Craig Swapp & Associates; Also New Tagline
SANDY, UT – Managing Partner Craig Swapp announces Gregory & Swapp will now do business as Craig Swapp & Associates, effective today.
As part of this brand shift, the law firm is adopting a new tagline, ‘One Call for Justice” to better reflect its commitment to meet clients’ legal needs. The new name and tagline will be featured prominently in the firm’s new television, radio and print campaign, which launches in September.
Managing Partner and firm spokesperson Craig Swapp explains, “Over the years, we’ve seen some market confusion with the similarity between the name of the firm and my name as chief spokesperson for the firm. We decided the launch of a new marketing campaign would be an ideal time to make the name change and remove any confusion.”
A featured element in the new marketing campaign is the ‘One Call for Justice’ tagline, which replaces the well-known ‘One Call, That’s All.’
“While ‘One Call, That’s All’ was memorable, it failed to capture completely what our law firm was all about,” says Swapp. “The new tagline places an emphasis on our clients seeking and receiving justice – which is the foundation of our legal system.”
Craig Swapp & Associates currently serves thousands of personal injury and other consumer law clients in Utah, Washington, and Idaho with offices in Sandy, Utah; Spokane, Washington; and Boise Idaho. Craig Swapp & Associates’ 15 attorneys have a combined total of 250 years of experience representing personal injury victims.
